Michael Schiessl built up the sector of ad-effectiveness research at eye square. He develops new tools for the investigation of the processes of advertisement reception (print and tv). He integrated physiological and behavioural methods like skin response and zapping behaviour and developed the analysis of perception modes in our tool Visualizer for attention analysis.

Since 1999: eye square ( www.eye-square.com )
1997-2001: Teaching and research activities in the areas of Media Psychology, Image Research, and Usability, Technical University, Berlin.
1999: Master's in Psychology with honors (Erwin Stephan Preisträger), Technical University, Berlin.
1998: Visiting Researcher, Yale University, New Haven, Connecticut
1995-99 Degree in Psychology, Technical University, Berlin
1993-95 Degree in Philosophy, Sociology, and Anthropology, Hochschule für Philosophie München and at the Humboldt University, Berlin.