Digital Spaces Living Lab
Client: DSLL
Sofia, Bulgaria
January, 2025
Tools:
Brief: To create a new visual identity for Digital Spaces Living Lab, including its many trials and projects.
Company Mission:
Digital Spaces Living Lab (DSLL) is a leading European living lab dedicated to enhancing novel products, services, and applications that transform daily life by testing them in real-world environments. Over the past 14 years, DSLL has conducted more than 45 large-scale product and technology validation trials across diverse sectors, including smart cities, location-based services, Earth Observation, smart agriculture, mobile applications, wearables, well-being, sports, museums, art galleries, gaming, and digital media. DSLL contributes to one of the few platforms worldwide that enables multi-scale, multi-sensor Earth Observation, facilitating the seamless integration and joint analysis of Earth Observation, IoT, and wearable sensor data. DSLL co-founded Smart Fab Lab, the oldest digital fabrication lab in Sofia, Bulgaria.
My Role:
I was responsible for redesigning DSLL’s website, logo and visual identity, and restructuring the web flow. The company had an extensive portfolio of projects, partner collaborations, trials, and events that needed a more organised presentation.
The new branding draws inspiration from the mathematical elegance of Voronoi diagrams, combining structured geometry with more organic forms. My work was wireframing, prototyping, and developing the website’s graphic and visual design language, restructuring the site’s layout, refined navigation, and optimising SEO.
Logo Design Exploration
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Company Identity
Codan is the main font used for both DSLL’s website and logo. Graphical elements inspired by the logo appear in the About and Services pages. These elements incorporate varying sequences of geometric Voronoi patterns.
Website Flow
The previous DSLL website had a very cluttered layout, with trials, projects, and events all merged into a single page. I worked with the client to establish a well-defined structure that distinctly separates these categories.
Each project and trial is now organised to highlight key details, including the client, timeframe, location, website, awards, distinctions, and a brief description of the initiative.
User Interface Design
Desktop Experience:
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The homepage serves as an entry point, providing a organised overview of the platform’s content.
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A top navigation bar ensures quick access to key sections. The layout is spacious, with content blocks arranged to enhance readability.
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Each content section is distinctly separated.
Mobile Experience:
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The mobile version is fully responsive, reformatting the structured desktop layout into a streamlined vertical format.
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A collapsible hamburger menu replaces the full navigation bar.
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Interactive elements and hover effects are optimised for touch gestures, for good performance on smaller screens.
