Brief: To create a new visual identity for LLcloud Ltd and a new visual language for dynamically showing the ingestion, processing, display, and analytics of various multi-sensor data from satellites, drones, ships, IoT and wearable sensors, etc.
Company Mission:
LLcloud’s mission is to empower developers by simplifying the integration of multi-sensor data into a unified platform. LLcloud provides an easy way to collect, analyse, and visualise data from diverse sources, including satellite, IoT, and wearable sensors, enabling better decision-making. By offering a seamless cloud solution for data fusion and analytics, LLcloud helps users leverage comprehensive insights from various data streams to drive smarter, more informed decisions.
My Role:
As the lead UI/UX and product designer at LLcloud, I was responsible for shaping the platform’s branding and design to make complex Earth Observation, IoT, and wearable data accessible and visually engaging to the companies clients. I worked alongside the team to ensure easy multi-sensor integration, using custom animations inspired by Piet Mondrian’s visual language and the Powers of Ten film by Charles and Ray Eames. My work included wireframing, prototyping, creating the visual identity, optimising the SEO and conducting usability tests to ensure the platform was intuitive and visually engaging.
Logo Design Exploration
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Graphic Development
The new visual identity of LLcloud draws inspiration from Piet Mondrian’s abstract geometrical style and the Powers of Ten film by Charles and Ray Eames. Our main goal was to create animations and graphics that interactively represent the flow of data across various scales of Earth Observation (EO, IoT, wearables). The colour palette I developed evokes a similar sense of the vastness of the space and sky. I developed three distinct animation styles and corresponding logo variations, each exploring the dynamic contrast of colours.
Company Identity
Quicksand is the main font for both LLcloud's website and logo. The main homepage animation features moving dots along lines, symbolising the dynamic flow of multi-sensor data.
Across different platform pages, various animations in this style illustrate data movement within diverse geospatial environments and scenarios.
Website Flow
The client had a specific vision for the page organisation, which we refined through iterations to create an effective layout that effectively showcases projects and client use cases. We reworked the entire pricing plan structure to make plan features for specific EO applications stand out and digestible.
User Interface Design
Desktop Experience:
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The homepage serves as the central hub, immediately displaying key target markets - Earth Observation, IoT, Wearables, and Technologies.
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The animated homepage visuals showcase moving dots along lines, symbolising real-time data flow across geospatial environments.
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A top navigation bar ensures quick access to core sections, the Get Started and separate Sign in function allows new visitors to join and current users to log in.
Mobile Experience:
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The mobile version is fully responsive, adapting the structured layout into a streamlined vertical format.
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The main navigation menu collapses into a hamburger menu.
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Animations and dynamic elements, such as the moving data visualisation are optimised for touch interactions and smaller screens.
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Key platform sections, such as pricing plans , are reorganised into stacked cards for readability.
